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    Marketing - Christ Institute of Management


Scope in PGDM with specialization in Marketing

  • If you intend to pursue general management careers, then PGDM with specialization in Marketing could be the best for you. 
  • If you are interested in the media and entertainment, research, advertising, promotions and sales field, as well as in management consulting.

This is a two year full time programme which is divided into 6 trimesters. CIM students will undergo foundational courses of management theory and concepts in the first year and would specialize in marketing in the three trimesters of second year. The objectives of this programme are to increase the knowledge and enhance the skills of those working in the field of marketing, advertising, public relations etc. The goal is to develop increased sophistication relative to marketing decisions, and prepare students to be life-long learners and successful professionals.

The purpose of an organization is to create and retain customers. This can ensure long term profitability and growth. Marketing is the business function which is directly charged with this strategic task of customer creation and customer retention.
CIM, through its bouquet of compulsory and optional courses continuously keep its offerings in tune with emerging market dynamics both in India and abroad. Stress is laid on developing sound conceptual base, honing decision making skills and taking reality checks on the class room inputs through live filed projects. A combination of full-time faculty and visiting faculty drawn from industry and business is deployed to deliver this pedagogy.

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