GUEST LECTURES @ CIM

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Professor Mata Ambar Tiwari






                     Set Theory

Professor Mata Ambar Tiwari, Ex-Dean/ HOD/ Director/ Chief Proctor at University of Allahabad has taken a guest lecture on set theory on 4th October 2018. The lecture evolved around the basic concepts of set theory. He explained the topics by using simple techniques and examples. He also clarified doubts of the students. This was an extension to the lecture of Dr. Akhilesh Tiwari on his subject Quantitative Techniques

Mr. Nihit Garg

              Network Security & Threats
 
Mr. Nihit Garg, working with IBM for more than 5 years as Team Head, security consultant in server system operations having an overall experience of more than 16 years, took a session on 6th October 2018 on the topic network security & security threats.

The session was organized by Prof. Sanjib Bhattacharjee on his subject Managing IT, Data and Business System. Mr. Garg talked about how digitization has transformed our world and various types of Network Security and their vulnerabilities.
  

 GameTheory
 
Dr. Pankaj Kumar
Dr. Pankaj Kumar, HOD Commerce - Kalindi College, DU took a session on 4th October 2018. The session was about game theory and its applications in business environment. This was an extension lecture of Prof. Jeanne Poulose on the subject Managerial Economics. It was a highly interactive session as it helped to learn the importance of game theory and its different scenarios. The lecture was enlightening as Dr. Kumar was instrumental in making dominant strategy, zero sum game etc. 
through his published books.






Mr. Sanjay Gautam
Segmentation, Targeting, Positioning (STP)

On 5th October 2018 a marketing lecture was organized by Prof. Sanjib Bhattacharjee on his subject Sales and Distribution. The session was taken by Mr. Sanjay Gautam, General Manager JUSCO Tata Nagar and an alumni of XLRI-Jamshedpur. The core concept explained was PESTEL which is an analytical tool used to identify key drivers of change in the strategic environment. Another major concept covered was STP which are the three core steps of marketing. Different types of matrixes such as BCG matrix, GE or Nine cell matrix, Ansoff matrix were also explained. The session was very interesting and it helped students in clarifying their basic marketing concepts


Report by:RoshineSAmuel(PGDM2),
                  JubilThomasJacob(PGDM2),
                                     Abhishek Dwivedi (PGDM2),
                                     Reshma Nair (PGDM 2)
 




 

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